It seems that The Valory Music Group (Big Machine Records’ new sister label) has decided to go a different route towards release for two of their artists. Instead of releasing the single to radio, Valory has released Justin Moore‘s “I Could Kick Your Ass” and now Jimmy Wayne‘s “Do You Believe Me Now” on iTunes, where I picked up Jimmy’s song. Previously an artist on the shuttered DreamWorks Nashville label, Jimmy Wayne is an artist who had a completely horrific life that he turned into some strong songs. He had four Top 20 singles (two of which were Top 10s) but it seems that his distinctive country-pop style hasn’t caught on to well as of late. Originally signed to Big Machine, Jimmy slid over to Valory when the label opened up. Big Machine had released one strong single in the Summer of 2007 but radio didn’t do anything with “That’s All I’ll Ever Need” so when Valory offered up a chance to be a bigger priority and a chance to release actual product quicker, Jimmy changed labels.
When I first listened to “Do You Believe Me Now” I thought I was listening to a hit from the 1980’s. The production, with distorted guitars and steel guitar buried deeply into the mix, certainly lends itself to that. But then I remembered how Jimmy was fond of Hall and Oats and that explains the production. Hey, if it works for Rascal Flatts, why not Jimmy Wayne? The thing that Jimmy’s got going for him is that he sounds a hell of a lot more genuine on the song than Rascal Flatts has recently. The lyric deals with a guy who is playing the “I told you so” game with an ex-flame. It’s an interesting song that covers a well-worn theme but Wayne manages to make the song stand out more with an engaging vocal. “Do You Believe Me Now” should be the song that re-introduces Jimmy Wayne to country radio. It’s a song worthy of being a hit by an artist who’s worthy of any and all success he achieves.