Rockie Lynne first appeared in 2005 with his wonderful single “Lipstick.” While radio barely let it slip by the Top 30, Lynne’s major label Universal South released his album anyway. Two more singles, “Do We Still” and “More” both failed to make the Top 4o and Lynne was dropped by the label. New indie label Robbins Nashville, with big label distribution a la “Indie” label “Big Machine Records, snatched up Rockie and “I Can’t Believe It’s Me” is the first fruit of their partnership. It is as mainstream as country records get, the production is crisp, the lyric is relatable (if not overdone), and the Ronnie Dunn-like vocals are as top-notch as anything Lynne’s previously recorded. It’s a strong debut for the label and it should be Rockie’s big breakthrough at country radio.